Blackglama

Andy Warhol’s Blackglama (Judy Garland) is part of his 1985 Ads portfolio, a series of screenprints that reinterprets iconic advertisements from American consumer culture. In this piece, Warhol reimagines the famous “What Becomes a Legend Most?” Blackglama mink fur campaign, featuring Hollywood icon Judy Garland.
The original Blackglama ads, launched in the late 1960s, were known for their dramatic black-and-white portraits of celebrities wearing mink coats. Warhol takes this sleek, glamorous image and transforms it using his signature Pop Art style—injecting it with bold, flat colors and screen-printed overlays that emphasize both celebrity and commodification.
Garland’s image is both haunting and glamorous, capturing her complex legacy as a beloved performer and a tragic figure. Warhol’s treatment removes the subtlety of the original photo, instead heightening its drama and theatricality, while subtly commenting on the intersection of fame, advertising, and identity.
In Blackglama (Judy Garland), Warhol blurs the lines between art and commerce, turning an advertisement into a fine art object and a star into a symbol. It reflects his fascination with celebrity culture, branding, and the superficiality of modern media—core themes throughout his career.